Expertos en crear experiencias digitales innovadoras con VR, AR, MR y 360°, transformando ideas en realidades inmersivas.
We are a company that specializes in the planning, development and implementation of innovative digital experiences through technologies such as VR, AR, MR, and 360°.
We have participated in a wide variety of projects, all successfully executed and satisfactorily received.
We are guided by three core values:
We are a company that specializes in the planning, development and implementation of innovative digital experiences through technologies such as VR, AR, MR, and 360°.
We have participated in a wide variety of projects, all successfully executed and satisfactorily received.
We are guided by three core values:
Brand
Product
This was one of our first projects, which we executed more than a decade ago. It was an innovative Augmented Reality experience for Hasbro’s Kre-o brand, who own the Transformers license.
The project involved modeling and animating 10 characters that transformed from vehicles to robots, which at the time constituted a great challenge due to the lack of advanced tools and devices that exist today.
The project required that product boxes, when shown on a display, would allow to see how the block pieces were assembled into a vehicle and then transformed into a robot; the animation had to be anchored to the image of each product and recognize it to display the corresponding 3D animation.
Each model had an average of 500 blocks, which required detailed work to model each piece, optimize polygons and project textures that simulated high definition, ensuring continuous performance without delays. These types of projects have allowed us to grow, adapt, and adopt new tools; but most importantly, gain experience with solid fundamentals. Since then, we have carried out over 50 Augmented Reality projects in various fields, such as architecture, fashion, education, among others.
Brand
In our quest for continuous improvement and keeping up-to-date on the latest trends, we have developed significant internal projects, such as a Pre-Hispanic Museum in Virtual Reality.
Using photogrammetry, we developed over 40 different pieces and included them in the project.
During the pandemic, we stayed active and decided that we could not call ourselves developers if our work could not be available and work properly on any device.
Although the first version was rejected by the Oculus platform due to performance issues, we were not discouraged. We continued to optimise and finally got our project to run properly on both VR desktop and Quest 2 standalone devices, achieving the highest performance standards.
Brand
We have completed over fifty 360 and VR virtual tours in the company’s history. One of them, in collaboration with Ogilvy, was for the Museum of Money of the Bank of Mexico.
The project’s main requirement was to accurately capture every architectural detail of the building, including floors, columns, ceilings and vaults with low lighting, in a time period limited to three sessions of three hours each.
The precision in the photographic survey and post-production allowed us to create a high-quality, high-performance virtual tour, including projected video in the vault.
This project is a testament to the attention to detail and passion that we have for each of our jobs.
VR creates a fully digital environment for the user to delve into and explore, using devices such as VR helmets or glasses.
AR superimposes digital elements (such as images or information) onto the real world, usually through mobile devices or special glasses.
MR combines the real and digital worlds, enabling interaction between virtual and real elements simultaneously.
360° content allows users to view in all directions from a fixed point, using mobile devices or VR glasses.
It is a general term that encompasses VR, AR and MR, covering all immersive reality technologies.
Types of Applications
Digital content that allows for user interaction, offering dynamic and immersive experiences.
Programs designed to perform specific tasks on electronic devices, such as smartphones, tablets and computers.
A technique that projects images and videos on three-dimensional surfaces, using the structure of the surface to create stunning visual effects.
Let us show you our work, we know you will be surprised enchanted captivated
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©2025 Zoo-Real XR. All rights reserved. Designed by Zoo-Real XR
Nápoles, Mexico City, Mexico
Realidad Virtual
La VR crea un entorno completamente digital donde el usuario puede sumergirse y explorar, utilizando dispositivos como cascos o gafas VR.
Ofrece experiencias inmersivas, ideales para juegos, simulaciones de entrenamiento, visitas virtuales, y capacitación.
Puede ser usada en educación, entrenamiento, entretenimiento y turismo.
Realidad Aumentada
La AR superpone elementos digitales (como imágenes o información) sobre el mundo real, generalmente a través de dispositivos móviles o gafas especiales
Enriquece el entorno real con información adicional, útil para aplicaciones educativas, publicidad y navegación.
Se utiliza en marketing, educación, mantenimiento industrial y navegación GPS.
Realidad Mixta
La MR combina el mundo real y el digital, permitiendo la interacción con elementos virtuales y reales simultáneamente.
Ofrece una experiencia interactiva y práctica, útil para el diseño, la ingeniería y la formación.
Se aplica en diseño arquitectónico, formación médica y colaboración remota.
Los contenidos en 360° permiten a los usuarios ver en todas direcciones desde un punto fijo, utilizando dispositivos móviles o gafas VR.
Proporciona una vista panorámica inmersiva, ideal para tours virtuales y contenido interactivo.
Se utiliza en turismo, bienes raíces, eventos y marketing.
Realidad Extendida
XR es un término general que engloba VR, AR y MR, cubriendo todas las tecnologías de realidades inmersivas.
Ofrece un rango completo de experiencias inmersivas, adaptable a diferentes necesidades y aplicaciones.
Puede ser usada en cualquier campo que beneficie de experiencias inmersivas, incluyendo entretenimiento, educación y la industria.
